Every month
Content plan
Topics based on the treatments you want to fill and on the season. You approve the plan before we start filming.Topics by treatment and season, approved in advance.
Service: social media
Social media for clinics
Instagram, Facebook and TikTok for people who aren’t looking for you yet. We film content about your doctors, treatments and care, so patients remember you before they start searching. We also measure how many bookings came from social media.Content about your doctors and care for people who aren’t looking for you yet. We measure bookings from social.
Who we can help, and who we can’t
It makes sense if
- Your doctors and team are willing to appear on camera a few times a month.
- You want people nearby to remember you before they need treatment.
- You have free slots and want reach to turn into bookings.
It doesn’t make sense if
- You only want a nice-looking profile and don’t care about bookings.
- Nobody on the team wants to appear in photos or videos. Patients remember content without your people less well.
- You need patients this week. Google ads will bring them faster.
What we do on social media
We run the whole profile: from the plan through filming to replying to messages. Every month you know what went out, how many people saw it and how many of them booked.We run the whole profile, from the plan to replying to messages.
At your clinic
Filming and reels
We film your doctors, team, premises and how a treatment goes. Reels and stories alternate with posts and carousels. At Doctor Dent, profile reach grew by 100%.Doctors, team and treatments on video. Doctor Dent: profile reach +100%.
Every day
Profile management
We publish content, reply to comments and messages and pass appointment requests to your reception. We write calmly and with care, the way a doctor talks.Comments and messages, appointment requests go to reception.
When it makes sense
Influencers
Partnerships with people your area follows. We choose them by who follows them and make sure they promise nothing on the clinic’s behalf. We run influencer marketing for Doctor Dent and Angel Smile.Influencers chosen by audience, no promises. Doctor Dent, Angel Smile.
Every month your report shows enquiries and bookings from social media. Reach and followers are listed as extras.
Reviews
“We have been working with Bananza for a year. They take care of the full management of our social media, content creation and advertising campaigns in Meta Ads. For our plasma centre, it is key to make ourselves known and to explain to potential donors what donating blood plasma involves. Bananza helps us with this brilliantly, especially thanks to good communication with their team.”
Václav BoučekA Plazma plasma donation centre“Bananza handles social media, content and PPC advertising for our dental clinic. Everything runs without us having to keep an eye on it. They understand how to communicate dental care sensitively, so that it builds trust.”
MUDr. Chadi Al SamanAngel Smile Dental Clinic“Working with Bananza brought us real results, not just a nice Instagram. Thanks to their work, we have more appointments and bookings on a lower advertising budget. We gained over 2,000 new followers on Instagram, and awareness of the BeFyzio brand has grown significantly. Bananza understood how physiotherapy works and how to reach the people who really need our help. The profile looks great and finally reflects the quality of our work. Bananza did a great job. I recommend them!”
AnzhelikaOwner, Be FyzioWhat clinics can’t do on social media, and how we handle it
A post that promotes a clinic is healthcare advertising, and the same limits apply as for an ad (Act No. 40/1995 Coll.). That is why we check every post before it goes live.
We don’t use before-and-after photos
They read as a promise of results and process health data. We show how treatment goes, the care and the people who provide it.They read as a promise of results. We show treatment and the team.
We film patients only with consent
Anyone in a photo or video from a surgery reveals data about their health. So we film only with consent and prefer filming the team over patients.Only with consent, and we prefer filming the team.
Patient reviews stay out of posts
You may publish a patient’s review only with their consent: it is health data, covered by medical confidentiality and GDPR. So we reply to reviews but don’t put them in posts without consent.Without the patient’s consent they stay out of posts.
We don’t promise treatment results
Healthcare advertising must not promise results or play on fear (Act No. 40/1995 Coll.). That also applies to captions and stories.Act No. 40/1995 Coll. does not allow promises, not even in stories.
Process and transparency
We do the audit once. Then strategy, execution and measurement run in a loop. Every month, based on what the data showed.After the audit, strategy, execution and measurement repeat every month based on data.
- AuditThe clinic through the eyes of a patient and a regulator.
- Strategy and compliance checkPlan and review under Czech Medical or Dental Chamber rules and GDPR.
- ExecutionContent, campaigns, emails.
- Measurement and reportingBooked patients and cost per booking.
FAQ
Do doctors have to appear in the videos?
No. Content can be built around the team, the premises and explanations of treatments. If a doctor does take part, we prepare the questions in advance so filming takes no longer than it has to.No. If they do, we prepare the questions in advance.
How many posts do you make a month?
It depends on the package and on what the clinic needs to fill. We agree the number of reels, posts and stories after an introductory call.It depends on the package, agreed after an introductory call.
Do you do TikTok too?
Yes, if the audience you want to reach is there. We choose channels based on who the clinic wants to attract.Yes, if your audience is there.
How soon will we see first results?
We don’t promise a date or a number upfront. You’ll see the first campaign data in your report in the very first month, along with what isn’t working yet and why.We don’t promise numbers. You’ll see the first data in your report after month one.
How do you measure results?
We track the number of bookings, cost per booked patient and cost-to-revenue ratio. Reach and views are shown as extras, not as results.We track the number of bookings, cost per booked patient and cost-to-revenue ratio.
Find out where your clinic is losing patients
We review your clinic through the eyes of a patient and a regulator. You’ll get a PDF with concrete steps within one business day.We review the clinic through the eyes of a patient and a regulator. You’ll get the PDF within one business day.
- Visibility on Google and Seznam
- Profiles on Firmy.cz, Google and Mapy.com
- Reviews compared with three competitors near you
- Website speed and the patient’s path to booking
- What your competitors advertise
- Compliance check with Czech Medical or Dental Chamber rules and GDPR
Contact
Write to us and we’ll get back to you
Just want advice, or to book an initial consultation? Tell us what it’s about and we’ll reply the same day.Need advice or a consultation? We’ll reply the same day.