We bring private dental clinics new patients for self-pay treatments and bring existing patients back for check-ups. We count results in booked patients and in the cost of each booking.New patients for self-pay treatments and existing ones back for check-ups. We count booked patients.
Four channels that build on each other. Each one reaches patients at a different stage of their decision, and we measure all of them the same way: by the booked patients they bring.Four channels for patients at different stages. We measure all of them by booked patients.
Campaigns for specific treatments such as implants, braces or dental hygiene. We track calls, forms and bookings and switch off weak campaigns. At Doctor Dent, the cost of a website visit fell from 16 CZK to 4 CZK.Campaigns for specific treatments, tracking calls and bookings. Doctor Dent: a visit from 16 to 4 CZK.
Reels, stories and posts about your doctors, your treatments and what a visit looks like. No before-and-after photos. At ED Clinic, average post reach grew by 200%.Reels and stories about doctors and treatments, no before-and-after. ED Clinic: post reach +200%.
Instagram and Facebook ads for people within reach of your clinic. We target by location and language, never by health condition. At Angel Smile, Google and Meta ads took enquiries from 23 to 47 a month.Ads for people nearby, never targeted by health. Angel Smile: enquiries from 23 to 47 a month.
Invitations to preventive check-ups and dental hygiene for patients who have agreed to receive them. AI writes a separate message to each person without any health data, and the database stays with you.Check-up and hygiene invitations for patients who agreed. The database stays with you.
Every month your report shows the number of bookings, the cost per booked patient and the ratio of costs to revenue.
“Bananza handles social media, content and PPC advertising for our dental clinic. Everything runs without us having to keep an eye on it. They understand how to communicate dental care sensitively, so that it builds trust.”
MUDr. Chadi Al SamanAngel Smile Dental Clinic“Very professional and enthusiastic team. High level of work performance. Smooth and easy communication.”
Maria KuznetsovaED ClinicAdvertising for healthcare services has firm limits in the Czech Republic (Act No. 40/1995 Coll.), and dentists are also bound by the Organisational Rules of the Czech Dental Chamber. That is why we check every post and every campaign before it goes live.
In healthcare they read as a promise of results, and they process health data. We show treatments differently: what happens, how long it takes and how to look after your teeth afterwards.They read as a promise of results. We show how the treatment goes.
You may publish a patient’s review or story only with their consent: it is health data, covered by medical confidentiality and GDPR. Getting consent from everyone is hard, so we keep reviews out of ads. On Google and Firmy.cz we set up how to ask for reviews and how to reply. Reviews are never bought.Only with the patient’s consent, and we keep them out of ads. On Google and Firmy.cz we set up collecting them.
Healthcare advertising must not promise results or play on fear (Act No. 40/1995 Coll.). We write about what the treatment involves, how it goes and how to book.Act No. 40/1995 Coll. does not allow promises of results.
Ad platforms don’t allow targeting by diagnosis, and GDPR treats health data as a special category. We work with location, language and what people search for.We target by location, language and what people search for.
We do the audit once. Then strategy, execution and measurement run in a loop. Every month, based on what the data showed.After the audit, strategy, execution and measurement repeat every month based on data.
We review your clinic through the eyes of a patient and a regulator. You’ll get a PDF with concrete steps within one business day.We review the clinic through the eyes of a patient and a regulator. You’ll get the PDF within one business day.
Just want advice, or to book an initial consultation? Tell us what it’s about and we’ll reply the same day.Need advice or a consultation? We’ll reply the same day.
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