We bring physiotherapists and rehabilitation centres patients for self-pay therapy and massage. We track the cost of each enquiry and the ratio of costs to revenue, so you know what your advertising earns back.Patients for self-pay therapy and massage. We track the cost per enquiry and costs against revenue.
Four channels that build on each other: for people looking for therapy now, for people nearby, for those choosing a therapist and for patients who have already been to you.Four channels for patients at different stages. We measure all of them by bookings.
Campaigns for the treatments people search for: back massage, physiotherapy after an injury, therapy nearby. We track enquiries and bookings and switch off weak campaigns. At Be Fyzio, the cost per completed visit fell by 44%.Campaigns for searched treatments, tracking enquiries and bookings. Be Fyzio: cost per visit −44%.
Instagram and Facebook ads for people within reach. We target by location and language, never by health condition. At Be Fyzio, 7,739 CZK of advertising brought 38 enquiries at 203 CZK each.Ads for people nearby, never targeted by health. Be Fyzio: an enquiry for 203 CZK.
Short videos with exercises, glimpses of therapy and introductions to your therapists. People see who will treat them before their first visit. Be Fyzio gains 280 new followers a month.Exercise videos and therapists. Be Fyzio: 280 new followers a month.
Reminders about the next series of sessions or a check-up after a break, for patients who have agreed to receive them. AI writes a separate message to each person without any health data, and the database stays with you.Next-series reminders for patients who agreed. The database stays with you.
Every month your report shows the number of bookings, the cost per booked patient and the ratio of costs to revenue.
“Working with Bananza brought us real results, not just a nice Instagram. Thanks to their work, we have more appointments and bookings on a lower advertising budget. We gained over 2,000 new followers on Instagram, and awareness of the BeFyzio brand has grown significantly. Bananza understood how physiotherapy works and how to reach the people who really need our help. The profile looks great and finally reflects the quality of our work. Bananza did a great job. I recommend them!”
AnzhelikaOwner, Be FyzioPhysiotherapy is a healthcare service, and advertising for it has firm limits in the Czech Republic (Act No. 40/1995 Coll.). That is why we check every post and every campaign before it goes live.
They read as a promise of results and process health data. We show how therapy goes and what the patient can expect.They read as a promise of results. We show how therapy goes.
Healthcare advertising must not promise results or play on fear (Act No. 40/1995 Coll.). We write about who the therapy is for, how long it takes and what it costs.Act No. 40/1995 Coll. does not allow promises of results.
You may publish a patient’s review or story only with their consent: it is health data, covered by medical confidentiality and GDPR. Getting consent from everyone is hard, so we keep reviews out of ads. On Google and Firmy.cz we set up how to ask for reviews and how to reply.Only with the patient’s consent, and we keep them out of ads. On Google and Firmy.cz we set up collecting them.
Ad platforms don’t allow targeting by diagnosis, and GDPR treats health data as a special category. We work with location, language and what people search for.We target by location, language and what people search for.
We do the audit once. Then strategy, execution and measurement run in a loop. Every month, based on what the data showed.After the audit, strategy, execution and measurement repeat every month based on data.
We review your clinic through the eyes of a patient and a regulator. You’ll get a PDF with concrete steps within one business day.We review the clinic through the eyes of a patient and a regulator. You’ll get the PDF within one business day.
Just want advice, or to book an initial consultation? Tell us what it’s about and we’ll reply the same day.Need advice or a consultation? We’ll reply the same day.
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