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Filling in a health questionnaire at the clinic
Service: AI email marketing

Email marketing for clinics

You already have a patient database. We help you use it lawfully: we set up GDPR consent, and then AI writes each patient a separate invitation to preventive care or follow-up treatment, without any health data.GDPR consent and a separate message for every patient, without health data.

Our clients’ results
  • 3.7%conversion with AI personalisationour project outside healthcare
  • 0.5–1%typical bulk mailingfor comparison

Who we can help, and who we can’t

It makes sense if

  • You have a patient database of at least a few hundred contacts.
  • Patients come back to you: prevention, hygiene, check-ups, further sessions.
  • You are ready to collect consent to marketing emails where it is missing.

It doesn’t make sense if

  • You want to send an offer to your whole patient list regardless of consent. GDPR doesn’t allow that.
  • You only have a few dozen contacts. Automation won’t pay off.

How we set up email for a clinic

The process comes from our project outside healthcare, where personalised emails converted at 3.7% instead of the usual 0.5–1%. For clinics we add consent and rules for health data.The process from a project outside healthcare (3.7%), plus GDPR consent for clinics.

Step 1

Database and consent

We find out what consent you collected the contacts with and who you may write to. Where consent is missing, we set up collecting it at reception, on the website or in the booking system.Who you may write to, and collecting consent where it’s missing.

Step 2

Segments

We group patients by when they last visited and how often they come. Health and treatment data never enters the segments or the messages.By last visit and frequency, without treatment data.

Step 3

AI-written messages

AI writes each patient a separate message, for example an invitation to preventive care or a reminder about a postponed check-up. We review the messages before launch.A separate message for everyone, reviewed before sending.

Step 4

Sending and measuring

Emails go out automatically on schedule. We measure opens, clicks and bookings and adjust the segments based on them. Every email has an unsubscribe link.Automatic, with booking tracking. An unsubscribe link in every email.

The database, the contacts and all access stay yours, and the data is never used to train models.

Rules a clinic can’t do without

Health data is a special category under Art. 9 GDPR. Who you may write to depends on the legal basis and the consent you collected the contacts with. That is why we start with the database and consent, and only then write.

We only write to people you may contact

Where consent or another legal basis is missing, we set up collecting consent before the first email goes out.No consent means collecting it first.

Nothing about treatment in the email

The message never refers to a diagnosis or a specific treatment. Whoever sees the email can’t tell what the patient is being treated for.No diagnosis or treatment in the text.

The database stays with you

We don’t upload contacts to ad platforms and the data is never used to train models. All access belongs to the clinic.No uploads to ad platforms and no model training.

Unsubscribe in every email

Every email has an unsubscribe link, and an unsubscribed patient gets no further emails.A link in every email, effective immediately.

Process and transparency

We do the audit once. Then strategy, execution and measurement run in a loop. Every month, based on what the data showed.After the audit, strategy, execution and measurement repeat every month based on data.

  1. Audit
    The clinic through the eyes of a patient and a regulator.
  2. Strategy and compliance check
    Plan and review under Czech Medical or Dental Chamber rules and GDPR.
  3. Execution
    Content, campaigns, emails.
  4. Measurement and reporting
    Booked patients and cost per booking.

FAQ

Can we send emails to our patient database?
That depends on the legal basis and consent you obtained when collecting the contacts. We keep content free of any individual’s health data. The database stays with you and is never uploaded to ad platforms.Yes, if you have patients’ consent. The database stays with you.
How many contacts do we need?
Automation makes sense from a few hundred contacts and where patients come back: prevention, hygiene, check-ups. With a smaller database, a simple reminder from the booking system is enough.From a few hundred contacts, where patients come back.
Do you have results from a clinic?
Not yet. The 3.7% figure comes from our project outside healthcare. We don’t promise it for a clinic: it depends on the database, the consent and how often patients come.Not yet. 3.7% is from a project outside healthcare, and we don’t promise it for clinics.
What happens to patient data?
It stays with you. Health data is a special category under Art. 9 GDPR. We don’t export it, don’t upload it to ad platforms and don’t place tracking codes in booking or patient-record systems.It stays with you. We don’t export it or place tracking codes in booking systems.
How do you measure results?
We track opens, clicks and, above all, bookings from emails. We adjust segments and messages based on them.We track opens, clicks and bookings from emails.

Find out where your clinic is losing patients

We review your clinic through the eyes of a patient and a regulator. You’ll get a PDF with concrete steps within one business day.We review the clinic through the eyes of a patient and a regulator. You’ll get the PDF within one business day.

  • Visibility on Google and Seznam
  • Profiles on Firmy.cz, Google and Mapy.com
  • Reviews compared with three competitors near you
  • Website speed and the patient’s path to booking
  • What your competitors advertise
  • Compliance check with Czech Medical or Dental Chamber rules and GDPR
An audit worth 15,000 CZK, free for clinics.
Contact

Write to us and we’ll get back to you

Just want advice, or to book an initial consultation? Tell us what it’s about and we’ll reply the same day.Need advice or a consultation? We’ll reply the same day.