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Filling in a health questionnaire at the clinic
Medical marketing

We count booked patients. Not clicks.

Marketing for private clinics. Every campaign is checked against the Czech Advertising Regulation Act and the Code of Ethics of the Czech Medical Chamber.

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Our clients

Projects

926 → 139 CZKcost per leadAPlazma+493%website traffic in 6 monthsDoctor Dent+227%more patientsBe Fyzio300,000relevant users reachedBonumFinem23 → 47enquiries per monthAngel SmilePackaging & BrandingNeurobloom+200%post reachED Clinic

Why ads alone are not enough

Larger market formula
  • 3% — Ready to buy
    Actively looking for a doctor right now
  • 17% — Problem aware
    Not searching, but open to it
  • 20% — Solution aware
    Know the brands, respond to content
  • 60% — Unaware
    Not yet aware of the problem

Ads reach the 3%. The other 97% become patients later, if they remember you by then.Ads reach the 3%. The other 97% need to remember you by the time they start searching.

We don’t sell individual services. We build a system that brings in patients.

Content, ads, the website and emails all connect. Each step moves the patient to the next one, and its data fine-tunes the previous one.

  1. SMM

    Awareness

    Instagram and TikTok content for people who aren’t looking for you yet.

  2. Digital Ads

    Demand

    Google and Meta catch those searching for a treatment right now.

  3. Website & booking

    Booking

    From click to appointment without extra steps. We track every booking.

  4. AI e-mail

    Return

    Existing patients come back for check-ups and further treatments.

ResultBooked patientnot clicks, not reach
We build every system around your clinic: specialty, location, practice capacity.

We don’t sell individual services. We build a system that brings in patients.

01SMM
Awareness
Content for those who aren’t looking for you yet.
02Digital Ads
Demand
We catch those searching right now.
03Web
Booking
From click to appointment without extra steps.
04AI e-mail
Return
Patients come back for check-ups and further treatments.
→Result
Booked patient
We build the system around your clinic: specialty, location, capacity.
01 / 05

What we do

Our job is to bring you patients. We build paths for new ones and for those who have already been to you.We bring in new patients and bring back those who have already been to you.

Base of the pyramid

SMM

For the 97% who aren’t looking for you yet

Instagram, Facebook, TikTok. Reels, photo content, stories, carousels. We build awareness before a patient starts searching.Instagram, Facebook, TikTok. We build awareness before a patient starts searching.

Top of the pyramid

Digital Ads

For the 3% searching right now

Google Ads and Meta Ads. We catch people the moment they search for a treatment and lead them to booking.Google and Meta Ads. We catch patients the moment they search and lead them to booking.

Existing patients

AI email marketing

For those who have already been to you

You already have a patient database. AI writes a separate message to each person, without any health data. Bulk mailing converts at 0.5–1%, personalisation reached 3.7% in one of our projects outside healthcare.AI writes a separate message to each patient. In a project outside healthcare, that meant 3.7% instead of 0.5–1%.

Databases, contacts and all access stay yours.
Get in touch

Reviews

“Bananza handles social media, content and PPC advertising for our dental clinic. Everything runs without us having to keep an eye on it. They understand how to communicate dental care sensitively, so that it builds trust.”
MUDr. Chadi Al SamanAngel Smile Dental Clinic
“Very professional and enthusiastic team. High level of work performance. Smooth and easy communication.”
Maria KuznetsovaED Clinic
“These days you need to promote yourself on social media, and Bananza helped us a lot with that, which you can see on our social accounts. Thank you.”
Alžbeta JarošováBonumFinem

Process and transparency

We do the audit once. Then strategy, execution and measurement run in a loop. Every month, based on what the data showed.After the audit, strategy, execution and measurement repeat every month based on data.

  1. Audit
    The clinic through the eyes of a patient and a regulator.
  2. Strategy and compliance check
    Plan and review under Czech Medical Chamber rules and GDPR.
  3. Execution
    Content, campaigns, emails.
  4. Measurement and reporting
    Booked patients and cost per booking.

Who runs your project

Bananza teamBananza founders

Bananza has been doing marketing for more than ten years. We started with restaurants, retail and services. Clinics came gradually, and it turned out to be different work: an ordinary business can do almost anything, a doctor can’t do half of it. That’s why medicine is a separate division for us, with its own rules and its own team.We’ve been doing marketing for over ten years. In advertising, a doctor can do only half of what an ordinary business can, so medicine has its own team and rules at Bananza.

Who we don’t work with
  • Clinics that want a guaranteed number of patients. Nobody can promise that.
  • Those who want to buy reviews.
  • Those who want to advertise what can’t be advertised.

FAQ

Can a clinic in the Czech Republic advertise at all?
Yes. Act No. 40/1995 Coll. doesn’t ban advertising of healthcare services, but it sets limits. Ads must not promise results or create fear. Patient testimonials are also ruled out by the Czech Medical Chamber’s Code of Ethics and GDPR. The space that remains is large, and you can work in it without risk.Yes, within Act No. 40/1995 Coll.: no promised results and no fear. Patient testimonials are ruled out by the Medical Chamber’s code and GDPR.
What does the Czech Medical Chamber’s Code of Ethics say about advertising?
The code allows factual information about the practice and bans self-promotion and comparison with colleagues. Under § 2(16), the doctor is personally responsible for advertising commissioned through a third party, so we check every output before it is published.Factual information is allowed, self-promotion and comparison are not. The doctor is personally responsible for the ads, so we check everything.
Can we use before-and-after photos?
We don’t use them. For healthcare services they read as a promise of results and they also count as processing of health data. Instead, we build communication around explaining the treatment, its course and the care.No. They read as a promise of results and involve health data.
Can we publish patient reviews?
We don’t use patient testimonials in healthcare advertising. Organic reviews on Google and Firmy.cz are a different matter: we help set up how you collect and respond to them. Reviews are never bought.Not in ads. For Google and Firmy.cz reviews, we set up how you collect and answer them.
Can we target ads at people with a specific diagnosis?
No. Ad platforms don’t allow targeting by health status, and GDPR treats it as a special category. We work with location, language, search context and content people choose themselves.No. Ad platforms don’t allow it, and GDPR strictly restricts it.
How soon will we see first results?
We don’t promise a date or a number upfront. You’ll see the first campaign data in your report in the very first month, along with what isn’t working yet and why.We don’t promise numbers. You’ll see the first data in your report after month one.
What if we already have an agency?
You can use the audit as a second opinion. It shows where the clinic is losing patients and how you stand with Czech Medical Chamber rules and GDPR. What you do with it next is up to you.You can use the audit as a second opinion. What you do with it next is up to you.
Do you work with clinics outside Prague?
Yes. Our clients include clinics in the Central Bohemian Region. Prague is our main market because it has the most private clinics and the toughest search competition.Yes, our clients include clinics in the Central Bohemian Region. Prague is our main market.
Can we send emails to our patient database?
That depends on the legal basis and consent you obtained when collecting the contacts. We keep content free of any individual’s health data. The database stays with you and is never uploaded to ad platforms.Yes, if you have patients’ consent. The database stays with you.
What happens to patient data?
It stays with you. Health data is a special category under Art. 9 GDPR. We don’t export it, don’t upload it to ad platforms and don’t place tracking codes in booking or patient-record systems.It stays with you. We don’t export it or place tracking codes in booking systems.
How do you measure results?
We track the number of bookings, cost per booked patient and cost-to-revenue ratio. Reach and views are shown as extras, not as results.We track the number of bookings, cost per booked patient and cost-to-revenue ratio.

Blog

All articles →
Regulation
What healthcare advertising can and cannot do under Act No. 40/1995 Coll.
Ethics
The Czech Medical Chamber’s Code of Ethics and advertising: an overview for doctors and clinics
Measurement
How to measure clinic marketing: cost per booked patient
All articles

Find out where your clinic is losing patients

We review your clinic through the eyes of a patient and a regulator. You’ll get a PDF with concrete steps the same day.We review the clinic through the eyes of a patient and a regulator. You’ll get the PDF the same day.

  • Visibility on Google and Seznam
  • Profiles on Firmy.cz, Google and Mapy.com
  • Reviews compared with three competitors near you
  • Website speed and the patient’s path to booking
  • What your competitors advertise
  • Compliance check with Czech Medical Chamber rules and GDPR
An audit worth 15,000 CZK, free for clinics.
Contact

Write to us and we’ll get back to you

Just want advice, or to book an initial consultation? Tell us what it’s about and we’ll reply the same day.Need advice or a consultation? We’ll reply the same day.

info@bananza.cz+420 777 439 640@bananza.cz