Before we start
Tracking
We set up Google Analytics and tracking for calls, forms and bookings. We don’t send health data to ad platforms and don’t put tracking codes into booking systems.Call and booking tracking, without health data.
Service: Google Ads and Meta Ads
Advertising for clinics
Google Ads catches people at the moment they search for a treatment, Meta Ads reaches people near your clinic. We track calls, forms and bookings and work out what one booked patient costs.Google for people searching, Meta for people nearby. We work out the cost of a booked patient.
Who we can help, and who we can’t
It makes sense if
- You have a website where patients can book or send an enquiry.
- You have free slots for treatments people search for.
- You want to know the cost per enquiry and per booked patient.
It doesn’t make sense if
- Nobody has time to answer the phone. Ads would pay for calls nobody picks up.
- You have nowhere to book patients. Sort out capacity first, then advertise.
- You expect a promise of a specific number of patients. Nobody can honestly make one.
What we do in advertising
We build campaigns starting with tracking. First we make every call, form and booking visible, and only then do we launch ads. Without tracking you can’t tell which campaign brings patients.Tracking calls and bookings first, campaigns second.
For people searching
Google Ads
Campaigns for specific treatments and locations. We switch off weak campaigns and move budget to where enquiries come from. At Doctor Dent, the cost of a website visit fell from 16 CZK to 4 CZK, and enquiries grew by 65% in a year.Treatments and location, weak campaigns off. Doctor Dent: a visit from 16 to 4 CZK.
For people nearby
Meta Ads
Instagram and Facebook ads by location and language, never by health condition. At A Plazma, the cost per enquiry fell from 926 CZK to 139 CZK.Instagram and Facebook without health targeting. A Plazma: an enquiry from 926 to 139 CZK.
Ongoing
Optimisation and reports
We follow search terms, prices and conversions and adjust campaigns accordingly. Once a month you get a report with the cost per enquiry and per booked patient.Ongoing changes, a monthly report with cost per enquiry.
Every month your report shows the number of enquiries and bookings, the cost per booked patient and the ratio of costs to revenue.
Reviews
“We have been working with Bananza for a year. They take care of the full management of our social media, content creation and advertising campaigns in Meta Ads. For our plasma centre, it is key to make ourselves known and to explain to potential donors what donating blood plasma involves. Bananza helps us with this brilliantly, especially thanks to good communication with their team.”
Václav BoučekA Plazma plasma donation centre“Bananza handles social media, content and PPC advertising for our dental clinic. Everything runs without us having to keep an eye on it. They understand how to communicate dental care sensitively, so that it builds trust.”
MUDr. Chadi Al SamanAngel Smile Dental ClinicAdvertising rules we follow for clinics
Healthcare advertising has firm limits in the Czech Republic (Act No. 40/1995 Coll.), and Google and Meta have their own healthcare policies. We check every ad before it goes live.
We don’t promise results
Healthcare advertising must not promise results or play on fear (Act No. 40/1995 Coll.). That also applies to ad headlines.Act No. 40/1995 Coll. does not allow promises, not even in headlines.
We don’t target by health condition
Ad platforms don’t allow targeting by diagnosis, and GDPR treats health data as a special category. We work with location, language and what people search for.We target by location, language and what people search for.
Health data stays out of ad platforms
We don’t upload patient databases to Google or Meta and don’t put tracking codes into booking or patient record systems. Health data is a special category under Art. 9 GDPR.No database uploads, no codes in booking systems.
We don’t compare with other clinics
The law restricts comparative advertising for healthcare services (Section 2a of Act No. 40/1995 Coll.). We write about what the clinic offers, without comparing it to competitors.The law restricts comparative ads (Section 2a).
Process and transparency
We do the audit once. Then strategy, execution and measurement run in a loop. Every month, based on what the data showed.After the audit, strategy, execution and measurement repeat every month based on data.
- AuditThe clinic through the eyes of a patient and a regulator.
- Strategy and compliance checkPlan and review under Czech Medical or Dental Chamber rules and GDPR.
- ExecutionContent, campaigns, emails.
- Measurement and reportingBooked patients and cost per booking.
FAQ
How much do we need to spend on ads?
It depends on your field, location and the cost per click in your area. We propose a budget after the audit, which also shows what your competitors advertise.It depends on field and location. We propose a budget after the audit.
What if we already run ads?
You can use the audit as a second opinion: it shows what competitors advertise and where your clinic loses patients on the way to booking. We look into your ad account only once you give us access.Use the audit as a second opinion. We look into your account with your access.
How soon will we see first results?
We don’t promise a date or a number upfront. You’ll see the first campaign data in your report in the very first month, along with what isn’t working yet and why.We don’t promise numbers. You’ll see the first data in your report after month one.
Do you work with clinics outside Prague?
Yes. Our clients include clinics in the Central Bohemian Region. Prague is our main market because it has the most private clinics and the toughest search competition.Yes, our clients include clinics in the Central Bohemian Region. Prague is our main market.
How do you measure results?
We track the number of bookings, cost per booked patient and cost-to-revenue ratio. Reach and views are shown as extras, not as results.We track the number of bookings, cost per booked patient and cost-to-revenue ratio.
Find out where your clinic is losing patients
We review your clinic through the eyes of a patient and a regulator. You’ll get a PDF with concrete steps within one business day.We review the clinic through the eyes of a patient and a regulator. You’ll get the PDF within one business day.
- Visibility on Google and Seznam
- Profiles on Firmy.cz, Google and Mapy.com
- Reviews compared with three competitors near you
- Website speed and the patient’s path to booking
- What your competitors advertise
- Compliance check with Czech Medical or Dental Chamber rules and GDPR
Contact
Write to us and we’ll get back to you
Just want advice, or to book an initial consultation? Tell us what it’s about and we’ll reply the same day.Need advice or a consultation? We’ll reply the same day.