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Clinic marketing, no myths
Healthcare advertising rules, measuring results and practice from projects for private clinics.
Featured
What healthcare advertising can and cannot do under Act No. 40/1995 Coll.
The law doesn’t ban advertising of healthcare services, but it sets limits. We go through what holds up in a clinic campaign and what doesn’t.
Post ideas for clinics: 26 topics without patients
How to get new dental patients: the Doctor Dent case
Google Business Profile and Firmy.cz for doctors
How to reduce patient no-shows: a checklist
AI search for clinics: what ChatGPT and Google read
How to get patient reviews on Google and Firmy.cz
Patient acquisition cost: how to calculate it for a clinic
What healthcare advertising can and cannot do under Act No. 40/1995 Coll.
The Czech Medical Chamber’s Code of Ethics and advertising: an overview for doctors and clinics
How to measure clinic marketing: cost per booked patient
Health data and ad platforms: what must never be uploaded
A dental clinic’s Instagram: content that builds trust
Google Ads for physiotherapy: how to reach patients searching right now
Existing patients and email: when personalisation pays off
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